Our story

Founders, not celebrities

We make one tequila, and the founders sell it in person.

A team member sitting on a pile of agave piñas at the distillery hornos — At the hornos, Destiladora Refugio, June 2026.

Why we started

We wanted a 100% agave tequila we would drink with friends, at a fair price. So we went to Jalisco, partnered with Destiladora Refugio in El Arenal, and were in the fields for the first cut.

We are launching in San Diego and growing account by account. When you write to us, a founder writes back.

2024 to 2026

How we got here

From our first trips to Jalisco in 2024 to the first cut in June 2026.

A blue agave plant up close — Blue agave

Blue agave growing on a rocky hillside — The land

The Guadalajara skyline at dusk — Guadalajara

A painted courtyard in the town of Tequila, Jalisco — Tequila, Jalisco

Blue agave and a lone tree under a grey sky in the Jalisco countryside — The valley

Dry fields and mountains in the Jalisco countryside — Jalisco

Agave piñas being loaded into the hornos at Destiladora Refugio — Loading the hornos

A jimador cutting agave leaves with a coa in the field — Harvest with the coa

Two jimadores harvesting agave in the field — The first cut

Carrying a harvested agave piña on his shoulder in the field — Piña on the shoulder

Rows of blue agave in a Jalisco field — Agave rows

Blue agave growing below a rocky hillside — The fields

A mature blue agave plant in red soil — In the field

The team

Who we are

Jon Kludt

Cofounder

San Diego based. Jon leads trade relationships, distribution and the business, and you will find him in the bars and shops where Awevo is poured.

Juan “Johnny” Valdovinos

Cofounder

Johnny works side by side with the distillery in Jalisco and on the brand and accounts. He was in the fields for our first harvest.

Meagan

Quality control and social media

Bio coming soon.

Destiladora Refugio

Our producer · NOM 1549

The distillery in El Arenal, Jalisco, near Guadalajara. Awevo is produced and bottled here.

How we grow

One city first

One product, told simply.
Founders and story, not celebrity.
Made to be poured, not collected.
One city first, bars and shops together.
The founders reply themselves.
Grow when the numbers say so.

A man in the agave field holding up a young agave pup, a hijuelo, ready for planting — A hijuelo, the pup that grows off a mother agave. Every new plant starts this way, no seeds and no lab. El Arenal.